IBM Plex Microsite
Animation, Interactive, Development, Copywriting, Strategy
Together with IBM we designed and built a new website to tell the story of their new corporate typeface: IBM Plex. Designed by Mike Abbink and Bold Monday, Plex is the first complete font refresh since Paul Rand’s legendary design system was established with Eliot Noyes in 1956.
Creative Direction: XXIX
Designers: Jacob Heftmann, Jake Hobart, Maria Sieradzki
Development: Camp Quiet