IBM Plex Microsite

Animation • Interactive • Development
Copywriting  • Strategy
2018

Creative Direction: XXIX
Client: IBM
Designers: Jacob Heftmann, Jake Hobart, Maria Sieradzki
Development: Camp Quiet

 

Together with IBM we designed and built a new website to tell the story of their new corporate typeface: IBM Plex. Designed by Mike Abbink and Bold Monday, Plex is the first complete font refresh since Paul Rand’s legendary design system was established with Eliot Noyes in 1956.

Website
IBM.come/Plex

IBM_Plex_Case_Study_01.jpg
DMxWftgXUAEFUXq.png
 
IBM_Plex_Concept_Q_03.jpg
IBM_Plex_Case_Study_02.jpg